AI

Google folds Display Ads into AI-first Demand Gen platform

Google folds Display Ads into AI-first Demand Gen platform

Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model.

The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target…

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