Crypto

How Alkimi is Fixing the ‘Opaque’ Online Advertising Model With AdFi

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In brief

  • “AdFi” platform Alkimi is aiming to address the issue of fraud in the advertising marketplace.
  • Alkimi records all data related to marketing campaigns on Sui’s open and tamperproof ledger, letting advertisers and publishers track ad budgets in real time.
  • The Alkimi platform has been used…

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